International registration of trade marks
International registration of trade marks is a process by which a trade mark owner can seek protection for their trade mark in multiple countries through a single application. This process is governed by the Madrid System, which is administered by the World Intellectual Property Organization (WIPO).
The Madrid System
The Madrid System allows trade mark owners to apply for international registration of their trade mark through the submission of one application, known as an “international application,” to WIPO. This application must be based on an existing national or regional trade mark registration or application, known as the “basic registration,” which serves as the foundation for the international registration.
Once the international application is filed, WIPO will conduct a formalities check to ensure that the application meets all the necessary requirements. If the application is found to be in order, it will be forwarded to the relevant trade mark office in each of the designated countries where protection is sought.
Each designated country will then conduct its own examination to ensure that the trade mark meets the requirements for registration in that country. This may include assessing whether the trade mark is capable of distinguishing the goods or services of the applicant from those of other traders, and whether the trade mark is likely to be confused with any existing trade marks.
If the trade mark is found to be registrable in a designated country, the trade mark office will issue a registration certificate for the trade mark. This certificate serves as evidence of the registration and the rights conferred by the registration in that country.
It’s important to note that not all countries are part of the Madrid System, so the international registration will only be effective in the countries that have chosen to be part of the system.
Advantages of the Madrid System
The international registration of a trade mark through the Madrid System has several advantages over the traditional method of obtaining trade mark protection in multiple countries.
- Firstly, it simplifies the process of obtaining trade mark protection in multiple countries, as the trade mark owner only needs to file one application and pay one set of fees. This can save time and money, as well as reduce the administrative burden of managing multiple trade mark registrations in different countries.
- Secondly, the international registration provides a central point of control for the trade mark owner, as the trade mark owner can easily renew, modify or cancel the international registration through WIPO.
- Thirdly, the international registration is also cost-effective, as the trade mark owner only needs to pay one set of fees to WIPO, rather than the fees associated with obtaining trade mark protection in multiple countries.
- Finally, the Madrid System also provides a mechanism for resolving disputes related to the international registration of trade marks, through the use of the WIPO Administered Arbitration and Mediation Centre.
International registration of trademarks is a process by which a trade mark owner can seek protection for their trade mark in multiple countries through a single application, governed by the Madrid System. This process simplifies the procedure to obtain trade mark protection in multiple countries, provides a central point of control, is cost-effective and provides a mechanism for resolving disputes. It’s important to note that not all countries are part of the Madrid System, so it’s essential to check which countries are part of the system before applying for international registration.




